Pay Per Click

A comprehensive PPC helps brands get users that are genuinely interested in their products and services, ensuring they turn progressive leads to a sale is our bit. We assist brands in

  • Instant measurable results
  • Set a budget that is in sync with marketing goals
  • Targeted organic traffic
  • Greater control over campaign, budgets
  • Select a specific target audience
Popular PPC Avenues
While the famous platform for all digital marketers remains to be Google Ads, several other noted avenues can also be used for marketing. The below few are an example:
  1. Facebook Ads
  2. Bing Ads
  3. Twitter Ads
  4. Pinterest Pins
  5. LinkedIn Ads
  6. Quora Ads

A pay per click can also be identified on various platforms with a small icon displaying as “Ad” or “sponsored”. The sponsored Ads are very customer-specific based on their

At Jpencil, we help businesses understand the customer portfolio, smoothly transition from the native marketing techniques to digital avenues, in the process, we also ensure the indigenous marketing methods are not disturbed. Social media being a powerful marketing tool can be qualitatively capitalized to yield business-specific results. In the journey, we follow a pragmatic approach to make our clients explore the strength of various digital marketing techniques.

Here is how Pay per click works

As the name suggests, PPC is a strong advertising methodology where we set up Ads for the brands and pay every time a user clicks on them. Now, the question of which section of users to show the Ads remains at large. We do a thorough customer mapping post which, select user groups that look for or relate to the services or the products the brand offers.

  • Through keywords, we identify relevant, popular terms of the brand that the audience searches for.
  • We henceforth create an Ad on behalf of the brand that will pop up when users search for the relevant words.
  • The Ad targets those users who frequently search brand relevant keywords. The Ad displays on the SERP, and user is lured to click on it.
  • We pay the Ad provider whenever the user clicks on the Ad.
Example of a Pay per click model
  • A certain stock investment company looks for its target audience who regularly search for investment options on stocks, mutual funds, etc.
  • Jpencil helps the company create a PPC search ad to show when users search for “stocks”. Moneycontrol pays nothing to set up the Ad, the entire campaign is processed through Google Ads.
  • A user searching for “stocks”, sees the Moneycontrol paid search result and clicks on it.
  • Moneycontrol is charged.
Customer Mapping

For any pay per click Ad campaign to become successful, it should be ensured that it reaches the right audience set. The right fit can only be achieved by an exhaustive customer mapping. It is a process where Jpencil experts are adept at, their extensive digital marketing knowledge coupled with indepth research is what makes them successful. Google is a popular search engine used by a majority of the people.

Our familiarity with Google Ads and mastery of the various tools is what makes the campaign an easy task for us. We engage with customers by employing organization-specific Ad campaigns that relate to the core business of the clients.

Our campaigns focus on one or more Ad Groups that are key to any business, this is where the core of customer mapping lies.

These Ads are run by using core keywords that the customers search. The content for the Ads that a user views on SERP is highlighted by our team to vouch for the customer's attention in no time. They are then led to expandable sitelinks, call-to-action pages. The appealing creatives, persuasive copy, and innovative image Ads is where Jpencil steps in, thus helping brands grow significantly.

PPC Marketing Budget

The PPC campaigns can be consistently monitored to get the most out of it through analytics. Quality score, keyword relevance, conversion rates, cost of Ads, customer mapping, improving landing pages are something Jpencil supervise for the client on time to time basis. This helps in maintaining the marketing budget levels in sync with the organizational goals, thereby watching the spend Vs ROI transparently.